Press release 16 July 2012
The Parzival project
Over the last few months there has been a parade of news items all focussed around what looks like a complete moral collapse in leadership in Britain. Across the board from industry, with companies like GlaxoSmithKline being fined three billion dollars for unethical drugs marketing, to Barclays and their fraudulent activities in rigging the Libor rate, there are more and more examples of what looks like a complete moral and ethical breakdown in corporate behaviour and dysfunctional corporate cultures.
It has spread from the banking and financial services industry, to involve both senior and junior police officers and the media, with the phone hacking scandal and then on to include MP’s expenses. You have to go back a long way in British history to find similar examples of such a breakdown of leadership and behaviour in our society as exists now.
Meanwhile the rest of the population looks on feeling a loss of trust and confidence in the machinery of industry and state.
Beyond the hand-wringing and blame-casting, there are the inevitable calls for tighter regulation. This may help, but it will not address the core problem: what offends are the attitudes behind the behaviour as much as the behaviour itself. so how can these be changed? According to leadership development experts at the Parzival Project, conventional training is unlikely to be effective, because it does not explicitly engage those parts of the individual that drive core values. To do this, leaders need to be taken through a challenging process that requires them to confront their inner contradictions and assumptions, and make new choices. They need to understand and then begin to rewrite their own story.
The Parzival project is a unique training and leadership development programme that goes back to the past, to the story of an Arthurian knight, Parzival written in 1210 and uses it as a powerful analogy to explore what leadership means and what sort of behaviours have been expected of leaders for millennium.
There has always been a sort of agreed pact between the ruled and the rulers and embedded in this complex rich story are real, valid and modern examples of personal responsibility and behaviour that goes to the roots of our society. A modern manager going through the programme can set out on a path to learning some simple personal qualities that will underpin both a successful career and personal life. The programme is based on what works and is both pragmatic and visionary. It gets to grips with how to reconcile a modern 21st century person’s mindset with some powerful, ancient, accepted codes of behaviour.
The courses are run throughout the year in different locations. For further information, interview or media comment please contact either one of:
Jon Chapman:07942 692793 Jacquie Drake:07773 783644 Or Andrew Hillary:07787 158452